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Diesel is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing and accessories. Diesel’s philosophy has remained the same as the day of its creation: Renzo Rosso had envisaged a brand that would stand for passion, individuality and self-expression. Diesel thrives on change: it produces no less than 3,000 new products every season and each one derives from a process of enormous creative freedom, ensuring constant innovation. Diesel’s first unisex fragrance known as Unisex was launched in 1996 in partnership with Marbert. Diesel fragrances are aimed at young adults and are known well for the characteristic fragrances and unusual packaging.