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Innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. The House of this luxurious brand has redefined fashion for the 21st century, turning itself into the one of the world’s most desirable fashion houses. Eclectic, contemporary and romantic, Gucci products represent the pinnacle of Italian craftsmanship and are unparalleled for their quality and attention to detail. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands. Gucci first introduced its fragrance in the name, Gucci No. 1 for women in 1974. Since then, it has been creating fragrances for both men and women.