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Hugo Boss is a German fashion and lifestyle house founded in 1924. Since its inception in 1923, the brand name has become synonymous with fashionable men's apparel. Headquartered in Metzingen, the company offers multiple lines of fashion and accessories under its name. The brand is known for its fashion-forward, European influenced styles. The first Boss fragrance was launched in 1993, and the Boss name continues to be a major leader in the global fragrance marketplace.