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Japanese fashion designer, Issey Miyake, is known for his innovations with fabric and use of technology to produce practical garments. Miyake's cutting-edge concept that there is beauty in the unfinished and the neglected has had a major influence on today's fashion. His fashion and perfumes reflect a sense of humour and make use of multi-lingual puns. A-POC, for example, sounds like the english word ‘Epoch’. He also maintains a store in Japan names ELLTOB TEP which backwards reads Pet Bottle. The store sells his entire line of fragrances. Issey Miyake fragrances are offered in conjunction with Beaute Prestige International, a division of Shiseido.