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The famous Bogart Group is an independent family business which fully owns or produces under license 9 fragrances and cosmetics brands. Over the same period of time, the Group has also developed a network of own name stores as part of a vertical integration strategy. To this date, the brand owns 157 stores in total. The brand first launched its fragrance in 1975 which was distributed in selected perfumeries. Followed by which was the launch of its first skincare range for men. Today, the brand is well known for its perfume selections.